In what Penn State University is calling a purely preventative strategy, the school has purchased multiple .XXX domains containing words, acronyms and phrases used in their branding. PSU.xxx, PennState.xxx, NittanyLions.xxx and ThePennsylvaniaStateUniversity.xxx were purchased for $200 each in hopes of keeping adult industry webmasters from using other associated web addresses. ICANN had allowed certain organizations, including colleges, to purchase .XXX domains before the public for this very reason.
The news may not come as too big of a shock to the adult industry, which also was allowed first dibs on branded URLs. Although, news of these .XXX purchases comes at a horrible time for Penn State University. Fox News published a short article focusing on these domains, and supplemented it further with yet another summary of the Jerry Sandusky scandal. It seems the media is not going to be happy until PSU is forever known as the most scandalous University in America.
Penn State’s preventative measures may seem well planned, but we adult industry webmasters known a thing-er-two about how to get around such tactics. The purchase of NittanyLions.xxx may stop us from creating URLs such as NittanyLionGirls.xxx, but it does not take PennLionGirls.xxx out of the realm of possibilities. Addresses like PennsylvaniaStateUndies.xxx, PeeSU.xxx, and PussyStateUniversity.xxx will eventually appear on the wondrous web.