Casting.xxx First .xxx domainAttention porn fans and adult industry members, a new dawn has risen over our wide web world. The first .xxx domain has officially been registered, designed, and pushed live.

Given multiple .xxx domains under ICM Registry’s “founder” program, Casting.xxx is registered under a company named Really Useful. Although ICM had published about.xxx as a corporate url, Casting.xxx is the first porn site to utilize a highly debated .xxx domain name. It is very interesting how little can be found on the Really Useful parent company, based in the Turks and Caicos Islands. One would expect an internet company, granted “founder” status on one of the most controversial domain extensions in history, to have much more online representation. Yet, not even a Wikipedia page stands to identify them.

Two year old MetaCert.com has been named as the standard .xxx site classification service. This service will act as both a search engine link censor for users, and the proverbial .xxx ban hammer for domain owners.

“Rather than create yet another proprietary technology that ties customers into using our plug-ins, we decided to help instigate the formation of a new industry standard for classifying and labeling content on the Web. This new open standard is now called POWDER. Our platform and all of our products are based on this new open standard – enabling browsers and search engines to highlight certificates inside search results.” – MetaCert.com

The definition of proprietary software is a licensee being given the right to use software under certain conditions, but restricted from other uses, such as modification, further distribution, or reverse engineering. Since registering and maintaining an adult site on .xxx requires use of MetaCert.com‘s web classification services, there is little difference between proprietary software and their self-adopted description. This move also doubles as an intense link-building strategy, taking advantage of organic search result pages directly.

MetaCert.com‘s chairman, Salesforce.com chief scientist JP Rangaswami, intends to “make money in part by selling privacy policy certificates to site owners inside and outside the porn business for half the price of TRUSTe.” In other words, he intends to undercut the privacy certificate market by 50% to boost initial sales and remove another middleman.

Both the Free Speech Coalition (FSC) and Larry Flynt have made their opinions of .xxx well-known. The FSC has adopted “.XXX is Bullshit” as a campaign slogan, and Larry Flynt has reportedly written to ICM demanding protection of the Hustler trademark. Flynt’s battle could define how the near future of .xxx will play out. If granted automated protection by ICM, many trademarked adult industry companies may keep their hands clean of .xxx all together.

CINCINNATI (AP) — A federal judge has ruled that Hustler magazine publisher Larry Flynt is the sole owner of his pornography company and his estranged brother is not entitled to half the business.

The Cincinnati Enquirer reports U.S. District Judge William Bertelsman ruled Thursday in the Cincinnati case.

Bertelsman wrote that Jimmy Flynt provided no “credible evidence” to show he ever was a partner in the business. Bertelsman also wrote that any interest claimed by Jimmy Flynt was released in a 1988 settlement between the brothers.

Larry Flynt has said his younger brother never was more than an employee. He also said the lawsuit was aimed at punishing him for firing Jimmy Flynt and his two sons.

The brother told the Enquirer his lawsuit was about fair compensation and that he would appeal.

CYBERSPACE— Last week, Larry Flynt Internet Group filed a lawsuit in a Dallas federal court against 635 anonymous individuals the company says it can prove engaged in a coordinated effort to unlawfully reproduce and distribute Hustler’s “copyrighted motion picture, Barely Legal School Girls: No. 6, by means of file transfer technology called, BitTorrent.”

It and other recent cases of porn producers willing to target BitTorrent users reveals the increasing and unambiguous embrace of a tactic the industry has thus far by and large avoided.

Tuesday, another lawsuit was filed in Dallas by Evan Stone, the same attorney who filed on behalf of Flynt Internet, accusing 670 Does of the same offenses on behalf of Mick Haig Productions, which owns the copyright to the adult German porn film Der Gute Onkel.

“With [Haig’s] additional 670 lawsuits, the total number of copyright complaints focusing on adult movies now totals over 2,200,” reported Slyck News. The Haig and Flynt Internet cases were preceded by other notable lawsuits targeting Does, including concurrent filings by Lightspeed Media Corporation, Millenium TGA and Hard Drive Productions.

The new offensive apparently also includes an element unavailable to those in the mainstream: the embarrassment factor. According to AFP, in an article posted to Yahoo! News Saturday, “Studios are working with lawyers at Media Copyright Group and Copyright Enforcement Services on the litigation, with an initial legal barrage focused on videos touting she-males or 18-year-old girls.”

The article quotes Pink Visual President Allison Vivas as saying, “It seems like it will be quite embarrassing for whichever user ends up in a lawsuit about using a popular she-male title. When it comes to private sexual fantasies and fetishes, going public is probably not worth the risk that these torrent and peer-to-peer users are taking.”

The article also quotes Steve Lightspeed, founder of Lightspeed Media, who was granted an ex parte Order Sept. 15 on a motion to have the discovery phase of his case expedited, meaning the internet service providers (ISPs) the attorneys subpoenaed in order to get identifying information for John Does identified in the complaint only by IP address could be served immediately. Doe information being requested includes “name, current (and premanent) addresses, telephone number, e-mail address, and Media Access Control address.” ISPs subpoenaed by Lightspeed include Comcast Cable, Bell South, RoadRinner, Verizon and Sprint, among others.

The Lightspeed Order highlights the different experience adult producers are having from that of attorneys in the massive U.S. Copyright Group lawsuit, filed in the District of Columbia against thousands of “John Doe” defendants accused of illegally downloading The Hurt Locker. This week, according to Ars Technica, “A federal judge in South Dakota… squashed a US Copyright Group subpoena targeting an ISP in his state.”

In the Yahoo! News article, Steve Lightspeed commented not just on the targets of his lawsuit, but also about the overall picture faced by producers of adult content.

“Piracy on the internet is much more available to the average user than it ever was,” he said. “The technology has outpaced the laws. We really need to organize ourselves and lobby for a change in the law,” he added, referring to the Digital Millenium Copyright Act.

The article also mentioned the upcoming Content Protection Retreat, being put on by Pink Visual in Arizona in October.

The three-day event will educate the adult industry in the ways of the pirate and help tackle what is a bit of a headache for the pornographic industry. The event is limiting itself to 30 companies, which have to match the following criteria:

“In order to be considered as an attendee of the CPR, your company must own the rights to at least 2,000 adult videos.”

This is one of the first conferences of its kind to tackle piracy in the pornographic market and it has already had the backing from big names, like Hustler, Titan Media and Private.

Pink Visual is hoping that the conference will help with its plight to “effectively drive those who engage in adult content piracy completely underground by January 2012”.

Original Articles:
Content Protection Retreat
Adult Industry Attacks Torrent Pirates

Larry Flynt calls for National strike

Hustler founder Larry Flynt has called for a national strike in an essay titled “Common Sense 2009” released Friday on the opinion website The Huffington Post.

Flynt mentions changes in securities laws that led to the recent banking crisis and says that President Obama “cannot stand up to the powerful Wall Street interests that supplied the bulk of his campaign money for the 2008 election. Nor, for that matter, can Congress, for much the same reason.”

In the essay, Flynt calls for a national strike, “designed to close the country down for a day,” to advocate campaign finance reform and restrictions on lobbying. “Let’s set a date,” Flynt said. “No one goes to work. No one buys anything. And if that isn’t effective — if the politicians ignore us — we do it again. And again. And again.”

Flynt’s original essay can be found here.

Hustler Hollywood Celebrates Its 10th Anniversary

Beverly Hills, California, November 26, 2008 – The world famous Hustler Hollywood store on the famed Sunset Strip is throwing a party to celebrate its 10th anniversary! The festivities start on Wednesday, December 3rd at 7pm with door prizes, exclusive anniversary specials on select merchandise and of course, hot Hustler Honeys!

Hustler Magazine founder Larry Flynt will be on hand to sign autographs and meet with fans. Joining him will be XXX adult stars and January 2009 Hustler Honeys Riley Evans and Daisy Marie.

Opening to huge success on December 3, 1998, Hustler Hollywood has proven that shopping for adult-themed merchandise can and should be a fun and rewarding experience. Hustler Hollywood’s upscale stores cater to the sophisticated adult consumer looking for the best in apparel, lingerie, toys and DVD’s. “Hustler Hollywood has saved more marriages than Billy Graham,” said Larry Flynt.

Hustler Hollywood, Sunset is the flagship store of a retail empire that includes ten locations throughout the country.

Who: Hustler Empire founder Larry Flynt and adult stars Daisy Marie and Riley Evans!

What: In-store signing and celebration of Hustler Hollywood’s 10th
Anniversary!

When: Wednesday, December 3rd @ 7pm

Where: Hustler Hollywood
8920 Sunset Blvd.
West Hollywood, CA 90069
Ph: 310.860.9009

Hustler Casting Call!

(Beverly Hills, CA) Hustler is calling all ladies who are interested in modeling for Hustler Magazine or starring in Hustler’s video productions to attend a casting call at Larry Flynt’s Hustler Club in Westminster, California. Hustler’s talent coordinator will be present to be the judge of all those interested sexy ladies in attendance.

Female models (21 and over*) are invited to show up between 2 p.m. and 11 p.m. on November 20 at Larry Flynt’s Hustler Club. Please do not forget to bring your valid photo ID, and don’t miss your chance to be the next fresh face for Hustler.

As an extra bonus, there will be a dance contest starting at 9 p.m. for the chance to win $2,000 worth of prizes!!

Do you have what it takes to work for Hustler? Don’t miss your chance to find out next Thursday, November 20, in Westminster! We look forward to seeing you there!

When: Thursday, November 20, 2008

Where: Larry Flynt’s Hustler Club
7000 Garden Grove Blvd.
Westminster, CA 92683
Phone: 714-891-1430

Time: 2 p.m. – 11 p.m.

Contact: Jennifer at Talent@lfp.com
323-651-5400 x7109
*Models between 18 and 20, please feel free to call or e-mail for an interview.