When big events like the Olympics are being televised, everyone has their eyes on the ratings. I guess people find it pretty surprising that just as many women are watching the games as men.
But when you have men with bulging muscles and washboard abs jumping around in skin tight suits it certainly doesn’t take a genius to figure it out.
Another point is that there are a ton of high profile women athletes competing in these games and they would certainly attract women viewers.
Source: NY Times
Here’s a little something for a the ladies:
